Project Overview:
Aurelia is a conceptual online jewelry shopping app tailored for Gen Z and millennial users who appreciate minimal yet luxurious digital experiences. The goal was to create a design that radiates premium quality without overwhelming the user, combining elegance with seamless usability.

Design Focus:

• Built around a luxury-inspired, violet-gold visual theme to match the premium tone.

• Designed a smooth and intuitive shopping flow, focusing on browsing, exploring, and purchasing.

• Added animated hero sliders, clean CTAs, and subtle transition animations optimized for iPhone.

• Included component-based layouts for consistency and scalability across pages.

• Ensured clear navigation with back buttons and logical user pathways.

Prototype & Deliverables:
The prototype showcases the entire user journey from product exploration to checkout, presented through a screen recording (due to Figma’s free plan limitations).

Feel free to take a loot at the prototype video: https://drive.google.com/file/d/10W79W7nw-mdbasNB8AGi2Vhc0mogrHdO/view?usp=sharing

Outcome:
Aurelia demonstrates how luxury design principles can be blended with youthful energy, offering a shopping experience that feels both premium and personal.